Emerging Tech: Primary Impact of Generative AI on Business Use Cases

Gartner® Report on how Generative AI is set to make the most significant business impacts in the next few years

Discover the recent and upcoming changes in enterprise operations and the workplace facilitated by Generative AI.

Brace for a continually evolving technology landscape as providers swiftly embrace GenAI, with its pervasive adoption expected by the end of the decade reshaping the way businesses operate and interact with their customers. 

In this report, Gartner highlights the four business use-case categories most impacted by GenAI, including conversational AI, content creation, simulation and content discovery.

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Gartner Research Analysis

Gartner provides critical insights into the following key business use cases:
  • Generative AI will establish conversational AI as the standard user experience
  • Enterprise adoption of Gen AI-powered content production will rapidly expand productivity
  • GenAI will represent a giant disruptive leap for simulation technology
  • GenAI content discovery will change the nature of search technology
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Gartner, Emerging Tech: Primary Impact of Generative AI on Business Use Cases, 6 September 2023, Annette Jump, et.al. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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